{"id":1939,"date":"2024-08-14T15:53:45","date_gmt":"2024-08-14T22:53:45","guid":{"rendered":"https:\/\/marsallyonliteraryagency.com\/?page_id=1939"},"modified":"2024-08-14T15:53:45","modified_gmt":"2024-08-14T22:53:45","slug":"brent-adamson","status":"publish","type":"page","link":"https:\/\/marsallyonliteraryagency.com\/brent-adamson\/","title":{"rendered":"Brent Adamson"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;3%&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; 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animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-left&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][image_with_animation image_url=&#8221;1940&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-right&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;h1&#8243; text_color=&#8221;#528e9c&#8221; line_reveal_by_space_text_effect=&#8221;default&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;Brent Adamson&#8221; font_size=&#8221;28px&#8221; text_direction=&#8221;default&#8221; font_size_phone=&#8221;26px&#8221; el_class=&#8221;split-line-accent&#8221;][\/split_line_heading][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221; el_class=&#8221;author-body&#8221;]<strong>BRENT ADAMSON <\/strong>is a world-renown researcher, author, presenter, trainer, and advisor to B2B commercial executives around the world.\u00a0 Known as having the \u201cbiggest crystal ball in B2B sales,\u201d Brent is the co-author of the best-selling, industry changing book <strong><em>The Challenger Sale (with over 1 million copies sold)<\/em><\/strong>.\u00a0 He is a frequent contributor to leading business publications, including the Harvard Business Review, featuring his recent articles, \u201c<a href=\"https:\/\/hbr.org\/2022\/01\/sensemaking-for-sales\">Sensemaking for Sales<\/a>\u201d and \u201c<a href=\"https:\/\/hbr.org\/2022\/02\/traditional-b2b-sales-and-marketing-are-becoming-obsolete\">Traditional B2B Sales and Marketing Are Becoming Obsolete<\/a>.\u201d\u00a0 Brent is also author of the HBR article \u201cThe End of Solution Sales,\u201d which remains one of the top 5% most consumed HBR articles of all time.<\/p>\n<p>Especially well known for his passion for \u201cproductive disruption,\u201d Brent served as the \u201cchief storyteller\u201d for CEB, now Gartner\u2019s, sales, marketing, and customer service practices from 2003 to 2022. Brent\u2019s research focused most closely on the intersection of selling and buying, seeking to understand the changing nature of effective commercial collaboration.\u00a0 Brent has presented to hundreds of thousands both in-person and virtually all over the world, ranging from executive leadership team meetings to main stage keynotes at the leading industry conferences.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;3%&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; 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