{"id":494,"date":"2024-06-03T10:53:27","date_gmt":"2024-06-03T17:53:27","guid":{"rendered":"http:\/\/gracetherapeutics.com\/?page_id=494"},"modified":"2024-08-06T11:21:12","modified_gmt":"2024-08-06T18:21:12","slug":"matt-dixon","status":"publish","type":"page","link":"https:\/\/marsallyonliteraryagency.com\/matt-dixon\/","title":{"rendered":"Matt Dixon"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;3%&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; 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tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-left&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][image_with_animation image_url=&#8221;495&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-right&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;h1&#8243; text_color=&#8221;#528e9c&#8221; line_reveal_by_space_text_effect=&#8221;default&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;Matt Dixon&#8221; font_size=&#8221;28px&#8221; text_direction=&#8221;default&#8221; font_size_phone=&#8221;26px&#8221; el_class=&#8221;split-line-accent&#8221;][\/split_line_heading][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221; el_class=&#8221;author-body&#8221;]<strong>MATTHEW DIXON, Ph.D.\u00a0<\/strong>is one of the world\u2019s foremost experts in business development and client experience.\u00a0 Known for his ground-breaking research, he is a frequent contributor to\u00a0<a href=\"https:\/\/hbr.org\/\"><em>Harvard Business Review<\/em><\/a>\u00a0and is the author of some of the most important business books of the past decade.\u00a0 He is a founding partner of DCM Insights, a boutique consultancy focused on using data and research-backed frameworks to help firms attract, retain and grow client relationships.<\/p>\n<p>His first book,\u00a0<a href=\"http:\/\/www.thechallengersale.com\/\"><em>The Challenger Sale: Taking Control of the Customer Conversation<\/em><\/a>\u00a0(Portfolio\/Penguin 2011), was a #1 Amazon and\u00a0<em>Wall Street Journal\u00a0<\/em>bestseller and has sold nearly a million copies worldwide and has been translated into a dozen languages.\u00a0\u00a0<em>The Challenger Sale\u00a0<\/em>has won acclaim as \u201cthe most important advance in selling for many years\u201d (<em>SPIN Selling\u00a0<\/em>author Neil Rackham) and \u201cthe beginning of a wave that will take over a lot of selling organizations in the next decade.\u201d (<em>Business Insider<\/em>).\u00a0 He is also the author of\u00a0<a href=\"http:\/\/www.effortless-experience.com\/\"><em>The Effortless Experience: Conquering the New Battleground for Customer Loyalty<\/em><\/a>\u00a0(Portfolio\/Penguin 2013), which introduced the concept of the Customer Effort Score to companies around the world, as well as\u00a0<a href=\"https:\/\/www.amazon.com\/Challenger-Customer-Selling-Influencer-Multiply-ebook\/dp\/B00SI02FLG\/ref=sr_1_1?crid=3K0FB4NW1Z17A&amp;dib=eyJ2IjoiMSJ9.oDOSnjCLIF5gqfxKCBECq6_GzRq0ZqnwoPnSCkD0YIFU0cFkarJl71Gv-Qk9ZXC_PC_D1276XYUCebGPGbuOqqQ-HzumxH8jdTQM8RQr5WRzOAw2miDCl3mQfjRWUTHnaXwaLw8fz744yoagCT0DbepjCzzgt-Z9N3nzRiwks3W3qmL-0wK1Sn03xNqIWrhZr2vAP2mCA4QuxFxDI_HZ7D2dXozaAgiXFWXRCZAAQ_4.9UN727pl44o7Cr3RTndD02GjqKbPqBKDoQB6WQF-uTQ&amp;dib_tag=se&amp;keywords=the+challenger+customer&amp;qid=1720467910&amp;s=digital-text&amp;sprefix=the+challenger+custome%2Cdigital-text%2C203&amp;sr=1-1\"><em>The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results<\/em><\/a>\u00a0(Portfolio\/Penguin\u00a0 2015), the celebrated sequel to\u00a0<em>The Challenger Sale.\u00a0\u00a0<\/em>His book\u00a0<a href=\"https:\/\/www.amazon.com\/dp\/0593538102\/ref=sr_1_2?crid=1MGMKJ80COEJ9&amp;keywords=the+jolt+effect&amp;qid=1640112972&amp;s=books&amp;sprefix=the+jolt+effect%2Cstripbooks%2C88&amp;sr=1-2\"><em>The JOLT Effect: How High Performers Overcome Customer Indecision<\/em><\/a><em>,\u00a0<\/em>was released by Penguin in September 2022 and\u00a0<em>The Activator Way\u00a0<\/em>by Harvard Business Review Press in Spring 2025.<\/p>\n<p>Matt\u2019s work has been published in the print and online editions of\u00a0<a href=\"https:\/\/hbr.org\/\"><em>Harvard Business Review<\/em><\/a>\u00a0on more than twenty occasions.\u00a0 Among his noteworthy\u00a0<em>HBR\u00a0<\/em>articles are \u201c<a href=\"https:\/\/hbr.org\/2023\/11\/what-todays-rainmakers-do-differently\">What Today\u2019s Rainmakers Do Differently<\/a>\u201d (Nov-Dec 2023), \u201c<a href=\"http:\/\/hbr.org\/2013\/11\/dismantling-the-sales-machine\/ar\/2#disqus_thread\">Dismantling the Sales Machine<\/a>\u201d (November 2013) and \u201c<a href=\"http:\/\/hbr.org\/2012\/07\/the-end-of-solution-sales\/ar\/1\">The End of Solution Sales<\/a>\u201d (July-August 2012), both of which appear in\u00a0<a href=\"https:\/\/store.hbr.org\/product\/hbr-s-10-must-reads-on-sales-with-bonus-interview-of-andris-zoltners\/10147?from=quickSearch\"><em>HBR\u2019s 10 Must-Reads on Sales<\/em><\/a><em>.\u00a0\u00a0<\/em>He is also the author of some of the most widely cited\u00a0<em>HBR\u00a0<\/em>articles on customer experience and customer service, including\u00a0<a href=\"https:\/\/hbr.org\/2018\/11\/reinventing-customer-service\">\u201cReinventing Customer Service\u201d<\/a>\u00a0(November-December 2018), \u201c<a href=\"https:\/\/hbr.org\/2017\/01\/kick-ass-customer-service\">Kick-Ass Customer Service<\/a>\u201d (January-February 2017), and \u201cStop Trying to Delight Your Customers\u201d (July-August 2010).<\/p>\n<p>Matt is a seasoned practitioner having held executive leadership roles in strategy, new product development, product management, research and innovation for companies like Tethr, Korn Ferry Hay Group and CEB (now Gartner). He is a sought-after speaker and advisor to management teams around world, having presented his findings at a wide range of industry conferences as well as to hundreds of senior executive teams around the world, including those of many Fortune 500 companies.[\/vc_column_text][nectar_icon icon_family=&#8221;fontawesome&#8221; icon_style=&#8221;default&#8221; icon_color_type=&#8221;color_scheme&#8221; icon_color=&#8221;Accent-Color&#8221; open_new_tab=&#8221;true&#8221; icon_padding=&#8221;5px&#8221; pointer_events=&#8221;all&#8221; icon_fontawesome=&#8221;fa fa-globe&#8221; icon_size=&#8221;40&#8243; url=&#8221;https:\/\/www.dcminsights.com\/&#8221;][nectar_icon icon_family=&#8221;fontawesome&#8221; icon_style=&#8221;default&#8221; icon_color_type=&#8221;color_scheme&#8221; icon_color=&#8221;Accent-Color&#8221; open_new_tab=&#8221;true&#8221; icon_padding=&#8221;5px&#8221; pointer_events=&#8221;all&#8221; icon_fontawesome=&#8221;fa fa-linkedin-square&#8221; icon_size=&#8221;40&#8243; url=&#8221;https:\/\/www.linkedin.com\/in\/matthewxdixon&#8221;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; 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